A Lean Team With Serious Output.
- Art Director: grew from production support into full creative direction over eight months
- Photoshoot Director: directed high-quantity, fast-paced photo shoots, keeping pace with content needs
- Video Director: added video direction as the role expanded
- Team Lead: led an agile team of a photographer, a social media manager, and a producer
Orgain needed a high volume of fast-turnaround content, wanting to better react to emerging trends and cut costs. A bigger ask than our standard production process could keep up with. I started in an art direction and production support role, supporting the creative director where I could and keeping the set moving. As the new method settled, my speed, creativity, and value were noticed, and my role grew. Moving into a leadership role and becoming the creative director. On top of a little more involved studio shoot, I also led a small, agile team (myself, a photographer, and a social media manager) to fill content holes or react with more timely posts, built specifically to move faster than a traditional workflow would allow.
The agile model worked well enough that it became a template. I was tasked with replicating it on the Red Robin account, so the biggest result of this project wasn't just the improved content Orgain got, but a repeatable way of working that outlived the original engagement.
Engagement length, growing from support role to full creative direction
Person agile team built
Model later replicated on another account (Red Robin)
Est. reduction in average content turnaround time