Republic · Full Rebrand + Website Launch
The Brief Kept Moving. The Deadline Didn't.
Citadel
Whitehall
Republic
Roles
- Art Director: built a full brand system through 5 brand changes, from first sketch to final site build
- Web Designer: built two full websites for 2 of the brands
- Problem-Solver: absorbed changing client rebrands without missing the deadline
The Approach
Republic needed a brand and website within a month. As I was developing the brand, the client cycled through several working names from Citadel and Whitehall, before settling on Republic. With each new name, they requested new logo options. At the same time, I built a flexible wireframe, knowing the brand was in flux, so I wouldn't have to start over each name change.
The Outcome
The brand and website launched on time. Four logos, two site builds, and a last-minute color change. And a happy client.
Results
1 Mo
Concept-to-launch timeline
5
Working names considered before landing on Republic
4
Logo revisions carried through to launch
2
Full website builds completed in that window
22%
Est. increase in inbound consultation requests, following quarter