Red Robin · Social Campaign, Photoshoot
Feeding the Feed With a Leaner Team
Roles
- Art Director: led a three-person agile “strike-force” team
- Strategist: applied an agile model proven on the Orgain account to a new client
- Producer: kept output climbing without adding headcount
The Approach
Based on results from a similar setup on the Orgain account, I was asked to build a small, fast-moving team for Red Robin's social content: myself, a social media manager, and a photographer. The goal was straightforward: produce more timely content, more often, without letting quality drop.
The Outcome
The strike-force model increased how much content got produced, improved how timely we could be, and cut out on-site client approvals, all while not adding headcount, proving the agile approach could work on a second account, not just the one it was built for originally.
Results
3
Person agile strike-force team (art director, social media manager, photographer)
30%
Increase in weekly content output
0
Added headcount required to hit the new pace